Rose Coat of Arms
Coat of Arms Rose derives from 2 senses:
• The 1st because it is a family business, both the family that developed it and the family that was built between all the elements that make up the company;
• The 2nd meaning is because Rosa, the matriarch of the family, deserves her praise as a pillar of support for both the founder of the company and his children. The visual identity of the company Brasão Rosa, was defined by the color orange, considered a positive and at the same time lively color, the logo was the development of a coat of arms, emphasizing the family.
The beginning of our History
This is a small summary to make known to the esteemed partners, customers, suppliers and friends of Brasão Rosa, the true reason for this company. In 2005, Fernando Amaral had just become blind, starting a journey through the desert, psychologically and aimlessly. In early 2008, Fernando Amaral ended up accepting his blindness, having attended an intensive computer course for the blind, as well as a mobility course through the use of a cane for the blind. In the middle of 2008, convinced that he could find a job to occupy his time and obtain something more income, to be able to contribute to the family expenses, work that, given his incapacity, he was unable to envision. Given this, he decided to create a project and set up his own business, despite knowing the barriers he would face, due to the fact that he was blind. In July 2008, when doing some tests at the request of her family doctor, Dr. Zélia, 2 tumors of some size were diagnosed, one in the adrenal gland and the other in the pancreas. He was immediately seen by the surgeon Isabel Aleixo, who informed him of the risk of the same tumours, namely that of the pancreas, as it was already around 9 cm. Scared, since his sister, mother and niece had already died because of the so-called «pancreatic cancer» tumors, namely his niece, when she underwent the surgery, after 4 months she would end up dying. He then asked for 24 hours to be able to reflect and gather the family. In August 2008, Fernando Amaral and his tireless wife Rosa Brito, in a second meeting with the surgeon, decided not to wait any longer and placed it in the hands of Dr. Isabel, with her unshakable faith in the guides of light and in God, decided to have the surgery immediately, as she believed she would overcome this difficulty, which for all her family and friends was a risk. Most of them, during hospitalization, lost hope in their continuity of life. On the 9th of January 2009, he was discharged, after having performed several surgeries, dozens of blood transfusions, having gone through several comas, there ended another stage of his life, which he does not want to fail to begin with the truest praise and thanks, firstly to his wife Rosa , children, family and friends, who accompanied him during this phase. However, praise and thanks are due to Dr. Isabel Aleixo, for all the long hours of follow-up during the approximately 6 months that he was hospitalized, without forgetting the rest of the team, namely nurses and assistants, and a good word to his family doctor, Dr. Zelia. In 2010, Fernando Amaral, already recovered, stubbornly decides to go ahead with the Brasão Rosa project and reiterates that only with his faith in God and the support of the guides of light will he be able to succeed in this project. Coat of Arms Rosa derives from 2 meanings: the 1st because Fernando Amaral considers his wife to be a true queen, hence the name Coat of Arms, the 2nd meaning is because his beloved is called Rosa. The combination of the two senses is a tribute to those who, together with him, have been going through his marathons. There was also a need to define a color and a symbol for the Rose Coat of Arms image. A coat of arms was then designed, emphasizing the queen, and assigned the color orange, considered a neutral and at the same time lively color as this project was intended to be. Fernando Amaral had decided that his project would involve marketing disposable products and high turnover consumables. He defined that he would have to acquire excellent suppliers in order to have good products at the best prices. He decided that the project would only be solid if it were a family business, in the concept of wife and children. On January 9, 2011, Fernando Amaral started the Brasão Rosa project with the opening of a point of sale in Queluz, Monte Abraão with a vehicle for distribution and hired a collaborator, having taken the first steps of the Brasão Rosa project. In 2013, it had gained 782 customers. He then considered that there would be a need to readjust the project. In May 2013, another employee was hired to support sales via telephone, a new vehicle was purchased for distribution and it was decided to implement a website with a virtual sales store to complement sales, taking advantage of new technologies and, to to deal with deliveries nationwide, a distribution company was contracted. In July 2013, the Coat of Arms Rosa project was successful. Turnover for 2012 compared to 2011 had increased by 22%. Taking into account the crisis factor that we are going through, at a national level, this success is considered, by many, of excellence, namely the banks, when they attributed us a B+ ranking. Our success is due to our partners and suppliers, to our esteemed and illustrious clients and to the elements that collaborate internally and externally with Brasão Rosa. Summary written on August 20, 2013
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